Putting on an event for business requires a lot of planning, resources and time. It’s a large investment, and you’re going to want a high turn out to make it worthwhile. There’s no point in pouring so much time and money into a work event if your target audience isn’t going to attend. The key to having your target guests actually come to your event and engage is to arouse intrigue and curiosity, and have the guests wanting to learn more and take part.
Our team have over 25 years of experience in event planning and management and have fine-tuned a formula that is successful in getting a good turnout at each event. Sure, it is largely dependent on the brand, the target guests and some exterior elements, but we’ve also found there are some great ways to getting the right people to attend the event.
Choosing a good location and venue will help out immensely when trying to reach your target audience. The venue will determine the demographics of those attending, so consider this when choosing your location to hold the event. For example, if your target audiences is young families, do it in a community that is inviting and where a large number of families reside. Make sure the venue is easily accessible, for both car parking and public transport.
If your company is having an event and you have access to your customers, invite them. Here you are being provided with a direct link to your target audience, so use it! Invite your existing customers and encourage them to bring friends and family along too!
People get excited about an event if there is a sense of exclusivity and they are being offered something. Discuss with your Event Management Sydney team how you can integrate incentives to those who will be attending your event. Offer a discount, free gift or incentive with a purchase of your product to draw them into being a regular customer
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